Attention: Become a Certified Digital Marketer in Just 12 Weeks 🚀

KiCo India’s Kitaab Copy

Live Online Course

Digital Marketing

You do not need to have a degree in any particular field to succeed as a Digital Marketer. Learn from professionals about Digital Marketing regardless of what you studied before and build a solid portfolio!

Master 30+ Digital Marketing Skills & Become Job-Ready in 12 Weeks 🔥

Learn SEO, Social Media, Ads, Analytics & More with Live Projects + Internship.”

Enroll Now

Why Choose Us For This Course?

Practical Training

Live Projects

Internship

Certification

1-on-1

Mentorship

Job Assistance

What We Will Teach In This Digital Marketing Course

KiCo DIGITAL MARKETING INDIA’S KITAAB COPY MASTERY COURSE SYLLABUS

📘 Core Marketing Concepts

Understanding customer needs, wants, and demand
The marketing mix (4Ps: Product, Price, Place, Promotion)
Market segmentation, targeting, and positioning
Value creation and delivering customer satisfaction
Building brand identity and customer loyalty
Fundamentals of consumer behavior and decision-making

📘 Digital Marketing Fundamentals

Introduction to Digital Marketing
Importance of Digital Marketing
Policies and principle of Digital Marketing
What is Brand Audit Creating Brand Persona
Career Marketing Plans and Objectives
Digital Marketing key element
Case Study

📘 Landing Page Optimization

Understanding the purpose of a landing page and why it matters for conversions
Key elements of a high-performing landing page
Writing compelling copy that grabs attention and drives action
Designing layouts for clarity, readability, and mobile-friendliness
Common mistakes to avoid that kill landing page conversions

📘 SEO (Search Engine Optimization)

Search Engine Optimization
Overview How does Search Engine works
How do Key-word research
On-Page optimization
Off-page SEO: backlinks, authority building, and brand mentions
techniques Off-Page optimization
techniques SEO Algorithms

📘 Content Marketing

Understanding the role of content in building trust and authority
Types of content: blogs, videos, infographics, case studies, and social posts
Creating a content strategy aligned with business goals and target audience
Content distribution channels
Measuring content performance
Repurposing content to maximize impact across multiple platforms

📘 Inbound Marketing

Introduction to inbound vs outbound marketing
Attracting customers with valuable content and SEO
Converting visitors into leads
Nurturing leads through email marketing and automation
Using social media to build engagement and trust
Measuring inbound success with analytics and KPIs

📘 Google Workspace

Overview of Google Workspace
Collaborating in real-time with Docs, Sheets, and Slides
Managing files and storage securely in Google Drive
Scheduling and communication using Google Calendar & Gmail
Conducting professional virtual meetings with Google Meet
Productivity tips, integrations, and workflow automation

📘 Social Media Marketing

Understanding the role of social media in digital marketing
Choosing the right platforms
Creating engaging content
Building and managing communities to grow brand presence
Running paid social media campaigns for targeted reach

📘 Web Analytics

Introduction to web analytics
Key metrics to track
Setting up and using Google Analytics (GA4)
Understanding customer behavior through tracking
Using dashboards and reports to measure performance

📘 Website Planning & Creation

Defining website goals
Choosing the right platform
Planning site structure,
Designing for user experience (UI/UX) and mobile responsiveness
Basics of domain, hosting, and website security

📘 Local Promotion

Importance of local marketing
Setting up and optimizing Google Business Profile
Leveraging local SEO with location-based keywords and map listings
Using social media and WhatsApp for nearby customer engagement
Running local ads
Building partnerships with local influencers, events, and communities

📘 E-Commerce Marketing

Setting up an e-commerce store
Optimizing product pages
Driving traffic with SEO, Google Ads, and social media campaigns
Using email marketing and remarketing to recover abandoned carts
Leveraging marketplaces vs. owned store strategies
Tracking sales, customer behavior, and ROI with analytics tools

📘 Video Marketing

Importance of video in digital marketing and consumer engagement
Types of video content
Storytelling techniques to create impactful and memorable videos
Distributing videos across platforms
Running paid video ads for targeted reach and conversions
Measuring success with metrics

📘 App Store Optimization (ASO) & Mobile Marketing

Introduction to ASO
Optimizing app title, description, keywords, and visuals
Gathering ratings & reviews to boost app ranking and credibility
Mobile marketing strategies
Leveraging paid ads on Google Play, App Store, and social media for app installs
Leveraging paid ads on Google Play, App Store, and social media for app installs

📘 Email Marketing

Introduction to email marketing
Building and segmenting an email list for better targeting
Crafting effective subject lines and email copy that gets opened and clicked
Designing professional, mobile-friendly email templates
Automating campaigns
Tracking key metrics: open rate, CTR, conversions, and unsubscribe rate

📘 Online Lead Generation

Understanding what leads are and the types
Creating lead magnets
Building high-converting landing pages and forms
Using paid ads
Leveraging organic methods
Tracking, nurturing, and converting leads with CRM and automation tools

📘 Online Reputation Management

Importance of building and maintaining a positive online image
Monitoring brand mentions, reviews, and social media conversations
Handling negative feedback and responding professionally
Encouraging satisfied customers to leave positive reviews
Using PR, blogs, and social media to strengthen brand credibility

📘 Google AdSense

Introduction to Google AdSense
Setting up an AdSense account and meeting eligibility requirements
Placing ad units strategically
Best practices for increasing clicks and ad revenue without harming UX
Understanding CPC, CPM, CTR, and optimizing for higher earnings
Tracking performance with AdSense reports and Google Analytics

📘 Quora Marketing

Introduction to Quora
Creating a professional profile to build trust and credibility
Finding and answering high-traffic questions in your niche
Using storytelling and value-driven answers to promote subtly
Leveraging Quora Ads for targeted lead generation and brand awareness
Tracking performance with Quora Analytics to refine strategy

📘 WordPress

Introduction to WordPress
Setting up a WordPress site
Value, Costs, and Satisfaction
Exploring themes and customizing design for branding
Using plugins for SEO, security, speed, and added functionality
Creating and managing posts, pages, menus, and media
Maintaining your site: backups, updates, and performance optimization

📘 Graphic Designing

Introduction to design principles
Tools for graphic design
Designing for digital marketing: social media posts, ads, banners, and thumbnails
Branding essentials: logos, brand kits, and consistent visual identity
Creating engaging visuals for websites, presentations, and campaigns
Exporting and optimizing graphics for web, print, and different platforms

📘 Digital Payment System

Introduction to digital payments
Overview of popular payment methods
Setting up payment gateways
Ensuring security with encryption, OTPs, and fraud protection measures
Benefits of digital payments for businesses: speed, convenience, transparency
Future trends: contactless payments, BNPL (Buy Now Pay Later), and crypto adoption

📘 Digital Marketing Tools

Introduction to why tools are essential for scaling digital marketing
SEO tools
Social media tools
Email & automation tools
Analytics & tracking tools
Advertising tools

📘 Reports & Proposals

Importance of reports and proposals in digital marketing & client communication
Types of reports
Key elements of a professional proposal
Using data visualization (charts, graphs, dashboards) to make reports clear
Tools for creating reports & proposals

📘 Internship & Live Projects

Importance of practical exposure alongside theoretical learning
Working on real client projects to apply digital marketing concepts
Handling live campaigns
Building teamwork, communication, and problem-solving skills
Preparing case studies & project reports for portfolio development

📘 Facebook Marketing

Understanding Facebook’s role in digital marketing & business growth
Setting up and optimizing a Facebook Business Page
Creating engaging content: posts, stories, reels, and live sessions
Running targeted Facebook Ads
Using Facebook Pixel for tracking conversions and remarketing
Measuring success with Facebook Insights & Ads Manager analytics

📘 Instagram Marketing

Optimizing Instagram profile
Creating engaging content
Using hashtags and trends to increase organic reach
Collaborating with influencers & running UGC campaigns
Running Instagram Ads through Meta Ads Manager
Tracking performance with Instagram Insights & analytics tools

📘 LinkedIn Marketing

Optimizing LinkedIn profile & company page for credibility and visibility
Building authority through valuable posts, articles, and thought leadership content
Growing a professional network and engaging with industry communities
Leveraging LinkedIn Ads
Using LinkedIn for B2B lead generation and brand awareness
Tracking performance with LinkedIn Analytics & refining strategy

📘 Domain, Hosting & Website Setup

Understanding the difference between domain, hosting, and website builder
Choosing & registering a domain name aligned with your brand
Types of hosting and selecting the right one
Connecting domain to hosting and installing CMS
Setting up SSL, security, and basic site configurations

RESERVE YOUR SEAT NOW

Start learning

I’m Ready to Learn Digital Marketing

Who Is This Course For?

Students

Business Owners

Freelancers

Job Seekers

Marketing
Professionals

ABOUT ME: Gunjan Chowdhary, the founder of KICO India’s Kitaab Copy

👋 Hi, I’m Gunjan Chowdhary, founder of KICO India’s Kitaab Copy.

💎 Alumnus – IIT Delhi
☀️ Sr. Faculty – IES Made Easy
🤖 Robotics & Manufacturing Specialist
💼 Entrepreneur – Founder of KiCo India’s Kitaab Copy
🗣️ Motivational Speaker – ISKCON Youth Forum, New Delhi

With years of experience in education, technology, and entrepreneurship, I have mentored countless students, professionals, and business owners to help them grow in their careers.

But I realized something important — most digital marketing courses in the market only teach theory. Students complete the course but remain confused when it comes to real-world application.

That’s why I designed the Digital Marketing Mastery Program — a course that is practical, hands-on, and industry-focused.

✅ Learn 30+ essential digital marketing skills
✅ Work on live projects, campaigns, and internship assignments
✅ Earn an industry-recognized certification
✅ Get ready for jobs, freelancing, or scaling your own business

🚀 My mission is simple:
To transform you into a confident, skilled digital marketer who can thrive in today’s competitive world.

✨ Let’s build your digital career together and achieve success step by step!

Moments from sessions & seminars

Reviews

Your Digital Career Starts Here 🔥

Let’s Begin Today 🚀

Take Control of Your Career. No More Waiting, No More Guessing

Frequently Asked Questions

1. Do I need prior experience in digital marketing to join this course?

👉 No. This course is designed for beginners as well as professionals. We start with the fundamentals and move step by step to advanced topics.

2. Will I get a certificate after completing the course?

👉 Yes. You will receive an industry-recognized certificate from KICO India’s Kitaab Copy, which you can add to your resume, LinkedIn, or portfolio.

3. Will I get practical training or just theory?

👉 This is a 100% practical course with live projects, real campaigns, and internship opportunities so you can apply what you learn.

4. How long is the course, and what is the class format?

👉 The course duration is 12 weeks. Classes are conducted online with live interaction, assignments, and Q&A sessions.

5. Do you provide placement or job assistance?

👉 Yes. Along with training, we provide internship opportunities, resume building, and job assistance so you can kickstart your career or freelance journey.

6. What if I miss a class?

👉 Don’t worry. You’ll get recorded sessions + doubt clearing support so you can catch up anytime.

7. What is the fee structure and payment options?

👉 We offer affordable plans with one-time payment or installment options. Contact us for the latest fee details and available offers.